The Anvil & Hammer Agency
BrandingWebsite DesignGraphic Design

KoolShot

A full launch package for a same-day, temperature-controlled delivery company: logo, identity, fleet, print and website.

KoolShot Expedited refrigerated box truck with a blue wrap, the rocket penguin and “When you need it… KoolShot it!”, over a blue street map
KoolShot logo: a penguin launching like a rocket out of a blue circle of clouds, above the KOOLSHOT wordmark in blue and black
Client
KoolShot Expedited
Industry
Logistics & Transportation
What we forged
Brand identity · Fleet · Print · Website

KoolShot it!

KoolShot Expedited moves time-sensitive, temperature-controlled shipments across the Metroplex and the country, from a single package to a full pallet, the same day. They came to us before launch with a name and a promise, and needed everything else.

So we gave them a mascot with a job: a penguin built for the cold, launching out of the clouds like a rocket. Fresh and fast in one mark. From there we built the identity, a wrapped fleet, crew gear, a brochure and a website.

When you need it freshWhen you need it fastKoolShot it!
01

The identity

Cold-blooded. Rocket-powered.

A slanted, speedy wordmark splits KOOL in blue from SHOT in black. Navy, charcoal and a bright cold-chain blue make up the palette, and a set of two-tone icons explains the service at a glance: on the clock, on the road, on call 24/7.

KoolShot brand board: the penguin mark, color palettes, Engravers Gothic typography and logo lockups on blue, navy and black
Six KoolShot service icons: stopwatch, speeding truck, 24-hour phone, support agent, hand truck with boxes and location pin
White KoolShot logo over a blue-toned warehouse with a forklift moving pallets
Rounded KoolShot business cards in white and navy with a street-map pattern and 1-866-WAY-KOOL
02

Fleet & crew

Seen in every lane

Every van and truck carries the penguin at full scale, so the brand is on the move all day. Crew shirts and a branded freezer jacket, rated for -25°, keep the team looking as sharp as the fleet.

White KoolShot Expedited sprinter van speeding out of a tunnel at dusk
Blue KoolShot freezer jacket with a KoldKrew patch and a Yukon -25 rating, in front of refrigeration fans
Smiling crew member in a navy KoolShot shirt with arms crossed, in front of a large faint penguin mark
03

Campaign & print

Because business happens fast

Kitchens, bakeries and businesses that can’t wait star in the campaign. Big, quiet headlines sit over cool blue photography, and the brochure lays out every service, from single package to pallet, local to nationwide.

Blue-toned busy restaurant kitchen with the headline “Because business happens fast” and the KoolShot wordmark
Smiling baker in an apron in front of bread shelves, with the headline “Special delivery redefined”
KoolShot brochure cover with the wrapped truck in a neon city, beside an open spread on same-day temperature-controlled delivery
Open KoolShot brochure spread with a nationwide service map, the wrapped truck and a crew member
04

The website

When you need it fast, and they need it cold

The website leads with the question every customer is asking, then makes it easy to learn more, get a quote and track a shipment, on desktop or a phone.

KoolShot Expedited website on a desktop monitor and laptop: “When you need it fast, and they need it cold?” over a busy kitchen
Three phones showing the KoolShot mobile site with service icons and service center pages

Ready to launch?

Let’s Talk