All roads lead to your website. It’s the hub of all your marketing communication and is vital to your brand’s success. Every customer that sees your brand, seeks you out to confirm your legitimacy. Your authenticity. Your trustworthiness. At Anvil & Hammer, our web design and web development teams are more than just designers and programmers – they are YOUR brand ambassadors.
Your website is your opportunity to forge a strong connection with your customers. One that will inspire them to select your brand and keep coming back for more. What keeps customers coming back? Experiences that are crafted to feel right, feel familiar, feel… natural. This means you need a website that works in the background, serving and supporting your customers without drawing attention to itself.
For today’s marketer, the methods used to reach a customer are just as important as the messages used to influence that customer.
That’s where Anvil & Hammer Agency steps in to help bridge the divide.
We put ourselves in your customers’ shoes. And then we design a website made to fit. When we build websites, we put usability goals first. The best websites make customers feel great — like they found everything they needed — like they were able to do everything they wanted. Mission accomplished. Every time. That’s usability.
Great customer service is defined by the way choices are offered. And the way needs are anticipated. When it comes to your website, that means being prepared to present your customer with choices in a format that adapts to their needs. That means having a website that works perfectly and adjusts automatically on every browser and every device: mobile phone, tablet, laptop, desktop, flat panel monitor. That’s responsive.
Your website works best when your customers get what they want with as few clicks as possible. Your marketing goals depend on it. So we make sure there’s a clear call to action across the entire site. One that drives the user to take the next step. Everything we do is designed to help them transact with you online or pick up the phone and call your business. That’s effective.
When a customer discovers your website, they explore, experience, learn, and decide. Every page viewed, every button clicked, and every form filled will leave behind a trail of their interaction and form a picture of their relationship with your brand. Forging strong relationships with your customers is the result of watching and listening. And then responding and improving. That’s analytical.
Customers take action when they are moved emotionally. When they are touched. When they are inspired. It’s not just what you say. It’s the way you say it. The way your site is designed, the images you use, the clarity of your online message — all factor into the success of your site and ultimately the success of your business. That’s impact.
Building a website that’s useful, responsive, effective, analytical and impactful shouldn’t mean complex or complicated. That’s why we build our sites using the latest content management systems. We deliver sites that run on WordPress, Joomla, Drupal, and other industry-leading CMS solutions to ensure that your site can be easily managed and maintained. That’s a living, breathing asset for your brand. That’s manageable.
Contact us now for a FREE CONSULTATION. Tell us about your marketing goals and objectives and we’ll show you a website solution that will forge strong relationships with your customerscontact us today