The Anvil & Hammer Agency
Graphic DesignPrintDigital

United Graphics

Pocket folders, a campaign and window graphics for a commercial printer ready to show it was more than ink on paper.

United Graphics ad: a man in a suit floating above a rooftop with a red umbrella, between the lines “Our technology makes us innovative. Our people make us experts.”
United Graphics ad: a close-up of a red toy robot with the lines “We are a tech company with people skills”
Client
United Graphics
Industry
Commercial Printing
What we forged
Pocket folders · Campaign · Social & window graphics

Print is not dead.

United Graphics had quietly built three divisions, 220,000 square feet of production space and 260 dedicated employees. As they moved from analog to digital, they needed marketing that showed both sides of the business: the technology and the people behind it.

We built the story on that pairing. A red toy robot for the tech, a man floating under a red umbrella for the people, and a goldfish leaping between bowls for clients of every size. Two numbered pocket folders, spot gloss and UV coating show off what the presses can do.

Quality productsSeamless executionSatisfied customers
01

The folders

One and two

Two pocket folders work as a set: a red No. 1 with gears and a blue No. 2 with a maze, each with the same promise across the top. Big numerals, dot patterns and angled bands give the pair a system they can grow into.

Red United Graphics pocket folder with a gear photo and the line “Our ability to operate as the central point for printing…”
Blue United Graphics pocket folder with a maze photo and the same headline
Flat front of the red folder: gears, a dotted red band and a large numeral 1 behind the logo
Flat front of the blue folder: a metal maze, a dotted blue band and a large numeral 2 behind the logo
02

Inside

Never heard of us? No need to apologize.

Open either folder and the story unfolds panel by panel: who they are, what they make, and three-word promises like “Creative freedom, flexible framework, proven processes,” each with a phone number close at hand.

The red folder laid flat, outside and inside, with the goldfish panel and “Quality products, seamless execution, satisfied customers”
The blue folder laid flat, outside and inside, with the train panel and “Creative freedom, flexible framework, proven processes”
The red folder standing open, with the goldfish panel beside a red panel of firefighter and highway photos
The red No. 1 and blue No. 2 folders together on a dotted background
03

The campaign

A tech company with people skills

The same three ideas run everywhere: posters, storefront windows and a Facebook series with lines like “We are prepared for anything” and “Running 24/7.”

Three United Graphics posters: the floating man with the red umbrella and the red robot
United Graphics window graphics on a brick storefront: the leaping goldfish, the red robot and the umbrella man
Eight phones showing the United Graphics Facebook campaign with the umbrella man, robot, goldfish and train
04

The finish

Made to be touched

This is a printer showing off. Spot gloss picks out the dot pattern and clouds, and soft-touch stock makes the goldfish panel feel as calm as it looks.

Close-up of the train panel with glossy spot-varnish dots over the sky
Close-up of the goldfish panel with the line “Big fish or little fish, you’re important to us”

Ready to make an impression?

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