EADS Telecom
An introductory campaign that gave an enterprise communications provider a name tag, and made sure the US market read it.
- Client
- EADS Telecom
- Industry
- Telecommunications
- What we forged
- Campaign · Print · Out-of-home · Digital & social
Hello, my name is…
EADS Telecom had world-class contact center and enterprise voice technology, but in the US, almost nobody knew its name. So we gave the brand a name tag.
A cast of gloriously retro characters (faces blacked out, scribbled over or pixelated) all wear the same red “Hello, my name is” sticker. The person stays a mystery; the name doesn’t. It ran from trade magazines and trade show elevators to Reuters and Instagram.
In print
Introducing… somebody
Full-page and small-space trade ads, plus a brochure, each lead with a character and a hand-lettered line. The copy does the serious work: no tolerance for downtime, and a phone number to call.
At the show
Come say hello
At IWCE, the characters met attendees in the station, on the elevator doors and on the show floor, all pointing to one place: Booth 318. Peel-off name tag stickers let people take the joke with them.
Social
How you doin’?
On Instagram and Facebook the characters got chatty: carousels that introduce “the new guy”, a wink and a “How you doin’?”, and a simple question for the server room: “Downtime? What’s downtime?”
Online
Hard to miss on Reuters
Leaderboards, skyscrapers and mobile units placed the campaign beside the telecom headlines its buyers were already reading.
