Anritsu
Product launches, print ads, trade show environments and social campaigns for a global leader in communications test and measurement.
- Client
- Anritsu
- Industry
- Test & Measurement
- What we forged
- Advertising · Trade shows · Digital & social
See more.
Signal analyzers and network testers don’t usually stop people in their tracks. Anritsu asked us to change that: make precision engineering feel like the future it’s helping build.
We paired hardware shot like hero products with bold, human imagery (neon, VR, light trails) and carried it everywhere their buyers are: trade magazines, show floors, escalators, webinars and LinkedIn feeds.
The campaign
Look at things differently
Each key visual pairs one bold, plain-spoken line with one striking image, from swirling light trails to a soldier in VR. The products stay in focus, but the ideas behind them lead.
Product launches
The one and only
Product launch ads give the hardware a hero moment: clean, reflective product shots, a confident headline and just enough copy to make an engineer turn the page.
Trade shows
Owning the show floor
From the escalator ride to the booth itself, attendees met Anritsu before they reached Booth #1014. Light boxes, hanging signs, roll-up banners and a full virtual exhibit carried one look across every touchpoint.
Digital & social
In the feed, on every screen
LinkedIn carousels, event posts, digital ads and landing pages kept the conversation going between shows and pointed it straight at the products.
